Learn & Grow blog editorial management

Launched and managed a blog aimed to drive discoverability and customer adoption of Microsoft Designer's generative AI features (and Microsoft's template library).

I built and ran the editorial operation for the Learn & Grow blog — pitching and editing content, managing a vendor writer, coordinating influencer partnerships, overseeing visual assets, and leading the publication schedule. I also partnered with engineering to build a custom CMS, then managed the full content migration when it launched, giving the team greater editorial independence.

Our audience of small business owners, content creators, and educators needed content that both built Microsoft's authority and converted readers into Designer customers. Every piece was tied to a Microsoft template, Designer feature, or AI prompt — and I advocated for topic landing pages to improve navigation and SEO discoverability.

• Grew impressions from 2.6M to 11.4M in 6 months; daily active users from 45K at launch to 453K after one year
• Improved average search position from 16 to consistently top 10 on Google
• Increased CTR to 41% against an initial goal of 5%
• Reduced bounce rate from 65% to 50%
• Onboarded dozens of content creators to a constantly evolving editorial process
• Published 120+ articles and videos