Led UX writing and content strategy for the Your Phone app (now Phone Link),  connecting Android/iOS devices to a Windows PC. I championed content experimentation and contributed to $1M in support savings, $4.5M in setup savings, and a 20% increase in first run completion.

Launched a blog with relevant content and learning materials to drive customer adoption of Microsoft Designer. I focused on increasing discoverability of generative AI features and templates, publishing and managing more than 120 articles and videos. 

To support discoverability of Microsoft productivity app templates, I curated more than 135 SEO-optimized landing and browse pages, generating millions of views. With no content management system, I created a handoff process that allowed multiple stakeholders to be working in parallel (design, engineering, content, and several vendors), and ensured a feedback loop of incremental improvements. 

Leveraging Claude, I created communications artifacts for my flower stand - including a year's worth of monthly newsletter content, recommended social media posts, and blog post topics with seasonally relevant information for my local growing zone in North Seattle. 

I contributed to company-wide guidance for learning, providing editorial guidance and managing our content team's intern - the principal author of the guide. 

More info coming soon